Principal Partner: The Macallan

Edinburgh International Festival and The Macallan are two global brands. Each synonymous with Scotland’s national identity. Each rooted in people and place but with arms wide open to the world. The convergence of which presents an opportunity to create new brand narratives, explore other realms and uncover new truths. Together, we will invite audiences on a journey of discovery. Together – we will achieve something extraordinary.

Our partnership with The Macallan is rooted in our shared heritage, creativity and global reach, and is firmly anchored in Scotland.

The thread that binds us, creating the warp and weft of our partnership, is anchored in our shared values and purpose. We have a collective understanding of the innate human value of heritage, craftsmanship, tradition, creativity, the continuum of innovation and deep reverence of the symbiotic relationship between past, present and future.

At a time when the human need to connect and reconnect with people and planet is incredibly palpable, when audiences are seeking out more meaningful and authentic experiences – ours will be a creative union that responds to this need.

Created by Pinwheel, The Opening Event: Where to Begin draws upon our combined commitment to creativity and excellence that lies within our shared Scottish identity. One of the most anticipated moments of the International Festival, it is a creative catalyst and calling card to the world that celebrates our global creative ingenuity. For audiences new and existing, it is a gateway to another world, the start of a journey as opposed to the destination, and the beginnings of a relationship that will endure way beyond the festival itself.

To discuss partnership opportunities please contact Alyson Orme at [email protected].

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